Writerly Musings: Marketing
Being part of the IWSG anthology (that would be Tick Tock: A Stitch in Crime ) has been an education for me. Not only did I pick up a new awareness of some minor writing issues I have (mostly in the area of comma abuse), but the whole marketing process has been educational. Probably not educational enough, but I have picked up a few things to contemplate. 1. Get the word out, early and late. The publisher, Dancing Lemur Press, started early with tweets and FB posts, and got all of us authors to set up a blog and do regular posts about our stories, writing process, whatever. And they started early to set up a blog tour, or at least appearances on a number of blogs, with interviews, reviews, and so on. The book came out May 1, and that publicity push is still going on (including a Rafflecopter giveaway of a cool Tick Tock tote bag running to June 6!). This one isn't so hard. I'm learning how to get more people involved in a release, and I know that I can arrange a blog tour thro...